For The Someday Book

New Evangelism Tool: Flash Mob

Posted on: November 8, 2010

I am addicted to flash mob videos, especially the ones that feature seemingly random groups of people coming together in public places to sing and dance. They just seem full of such joy and beauty and delight. Improv Everywhere does excellent pieces. Some of my other favorites are the Glee-inspired “Don’t Stop Believin'” and “Do Re Mi” from The Sound of Music in a train station in Antwerp, Belgium.

But this latest one really got me thinking. It comes from the Opera Company of Philadelphia as part of the Knight Foundation’s Random Acts of Culture. Six hundred and fifty singers gathered at the Macy’s store in downtown Philadelphia and burst into a full-voiced rendition of the Hallelujah Chorus from Handel’s Messiah. It was awe-inspiring and moved me to tears. Watch it. Please. You don’t want to miss it.

It is my secret longing to be a part of a song-and-dance flash mob someday, because the whole thing just looks like so much fun. This experience at the Philadelphia Macy’s was fun too, but it was more than fun. It brings tears to your eyes, because  the power of the music and the message sweep you up in an encounter with something transcendent. It is sanctified—the voices resonant in that secular space sanctified that shopping center, even if only for a few minutes. I imagine the experience of being there must have felt holy.

And so an idea is beginning to take shape in my mind. Could we in the church take a lesson from the flash mob craze? Could we take an experience of excitement, welcome, even transcendence, directly to people, right where they are? Could we use the flash mob as the newest evangelism tool? Think about it: church folk emerge from the crowd, looking just like everyone else, until they burst into song and dance. The crowd is excited, entertained, intrigued. They want to be a part of it. They see that we Christians have joy, that we look just like they do, that we don’t take ourselves too seriously. Maybe they even see God’s presence in the world around them in a new way. Maybe we sanctify a space, just for a moment or two. Maybe some of that crowd wants to be a part of something that looks so fun, so amazing, so connected, so much bigger than one person. Maybe the video goes viral, and more people get the message about a different kind of church, a different kind of Christianity, that welcomes you “no matter who you are or where you are on life’s journey.”

Here’s my proposal:

Let’s do it–at UCC General Synod 28, July 1-5, 2011, Tampa, FL

It would take a lot of people, at least some of them with talent, to pull this off well. But if any church has the attitude, the talent and the sense of humor and whimsy to pull it off, our United Church of Christ does. We could do it on Synod Saturday, at some venue in Tampa, and get video to set loose on the web. What’s the worst thing that happens? We all have a great time, and a bunch of random people get to know something about the United Church of Christ.

What do you think? Are you in? Do you want to participate? Do you have ideas for songs, places, people that would have expertise and ideas to share? I’m serious about considering this idea. If enough friends and followers seem interested, I’m going to reach out and see about making it happen—so let me know what you think!

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1 Response to "New Evangelism Tool: Flash Mob"

[…] wonderful memories of events sparked by the blog writing itself. That Evangelism Flash Mob that I wrote about last November? It really happened—at an outdoor venue in Tampa, and on the floor of General Synod. It […]

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About Me

I am a full-time pastor in the United Church of Christ, mother of a young child (B.), married to an aspiring academic and curmudgeon (J.). I live by faith, intuition and intellect. I follow politics, football and the Boston Red Sox. I like to talk about progressive issues, theological concerns, church life, the impact of technology and media, pop culture and books.

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